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DASH: The Future of Radio in the Connected Car

Thought leaders in the radio broadcasting and automotive industries talk about the connected car with Jacobs Media Strategies' Seth Resler backstage at the 2015 DASH Conference.
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DASH: The Future of Radio in the Connected Car
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Aug 3, 2016

Fred Sattler, Senior Vice President at MediaLink, explains how automotive companies think about radio advertising. He explains how marketing budget decisions are made at the Tier 1 (national brand), Tier 2 (regional organizations) and Tier 3 (local dealership) level.

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